1 이성호, "여행사의 브랜드 연상이 지각된 품질과 애호도에 미치는 영향에 관한 연구" 동북아관광학회 7 (7): 161-178, 2011
2 이희준, "소비자의 광고매체 수용에 대한 탐색연구: 호의적 반응유발 요인을 중심으로" 한국광고PR실학회 10 (10): 244-270, 2017
3 김문태, "브랜드자산에 대한 국가이미지 및 기업이미지의 영향에 연구 -중국시장에 진출한 글로벌 브랜드 및 중국 브랜드에 대한 비교를 중심으로-" 대한경영정보학회 30 (30): 187-209, 2011
4 안광호, "브랜드 태도와 브랜드 애착 형성의 이중경로가 브랜드 충성도에 미치는 효과에 관한 연구" 한국광고학회 20 (20): 67-89, 2009
5 김금주, "브랜드 연상의 정도와 소비자-브랜드 관계가 지각된 품질과 충성도에 미치는 영향에 관한 연구" 한국일러스아트학회 13 (13): 23-32, 2010
6 홍종필, "매체 유형에 따른 소비자의 광고회피 양상과 광고회피 예측요인에 관한 연구" 한국광고학회 20 (20): 181-212, 2009
7 윤승재, "마케팅 활동, 브랜드자산 및 고객자산 간의 관계 형성과 전략" 대한경영학회 19 (19): 1-24, 2006
8 강경수, "광고와 가격촉진 사용량에 대한 소비자 지각이 브랜드 자산에 미치는 영향 -제품유형에 따른 차이를 중심으로-" 부산울산경남언론학회 16 (16): 3-35, 2012
9 Hung, K., "Why celebrity sells : a dual entertainment path model of brand endorsement" 43 (43): 155-166, 2014
10 McCracken, G., "Who is the celebrity endorser? cultural foundations of the endorsement process" 16 (16): 310-321, 1989
1 이성호, "여행사의 브랜드 연상이 지각된 품질과 애호도에 미치는 영향에 관한 연구" 동북아관광학회 7 (7): 161-178, 2011
2 이희준, "소비자의 광고매체 수용에 대한 탐색연구: 호의적 반응유발 요인을 중심으로" 한국광고PR실학회 10 (10): 244-270, 2017
3 김문태, "브랜드자산에 대한 국가이미지 및 기업이미지의 영향에 연구 -중국시장에 진출한 글로벌 브랜드 및 중국 브랜드에 대한 비교를 중심으로-" 대한경영정보학회 30 (30): 187-209, 2011
4 안광호, "브랜드 태도와 브랜드 애착 형성의 이중경로가 브랜드 충성도에 미치는 효과에 관한 연구" 한국광고학회 20 (20): 67-89, 2009
5 김금주, "브랜드 연상의 정도와 소비자-브랜드 관계가 지각된 품질과 충성도에 미치는 영향에 관한 연구" 한국일러스아트학회 13 (13): 23-32, 2010
6 홍종필, "매체 유형에 따른 소비자의 광고회피 양상과 광고회피 예측요인에 관한 연구" 한국광고학회 20 (20): 181-212, 2009
7 윤승재, "마케팅 활동, 브랜드자산 및 고객자산 간의 관계 형성과 전략" 대한경영학회 19 (19): 1-24, 2006
8 강경수, "광고와 가격촉진 사용량에 대한 소비자 지각이 브랜드 자산에 미치는 영향 -제품유형에 따른 차이를 중심으로-" 부산울산경남언론학회 16 (16): 3-35, 2012
9 Hung, K., "Why celebrity sells : a dual entertainment path model of brand endorsement" 43 (43): 155-166, 2014
10 McCracken, G., "Who is the celebrity endorser? cultural foundations of the endorsement process" 16 (16): 310-321, 1989
11 Till, B. D., "Using celebrity endorsers effectively : Lessons from associative learning" 7 (7): 400-409, 1998
12 Simon, C. J., "The measurement and deter-minants of brand equity : A financial approach" 12 (12): 28-52, 1993
13 Mela, C. F., "The long-term impact of promotion and advertising on consumer brand choice" 34 (34): 248-261, 1997
14 Ataman, M. B., "The long-term effect of marketing strategy on brand sales" 47 (47): 866-882, 2010
15 Cho, H. O., "The impact of viewer responses to television commercials on brand equity" 13 (13): 173-197, 1998
16 Villarejo-Ramos, Á. F., "The impact of marketing communication and price promotion on brand equity" 12 (12): 431-444, 2005
17 Goldsmith, R. E., "The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands" 29 (29): 43-54, 2000
18 "The highest sales after launching of ‘Project M’"
19 "The hand painting session with Jean Touitou"
20 Bawa, K., "The effects of a direct mail coupon on brand choice behavior" 24 (24): 370-376, 1987
21 Ryu, J. M., "The effect of marketing mix elements on brand equity" 1 (1): 41-70, 2003
22 Biswas, D., "The differential effects of celebrity and expert endorsements on consumer risk perceptions : The role of consumer knowledge, perceived congruency, and product technology orientation" 35 (35): 17-31, 2013
23 "Samsung, holding an exclusive exhibition for Thom Browne"
24 Park, S. J., "Research on effects of celebrity endorser credibility on travelagency’s brand credibility and purchase intention" Kyunghee University 2012
25 Kirmani, A., "Money talks : Perceived advertising expense and expected produce quality" 16 (16): 344-353, 1989
26 "Men as major shopper of luxury goods"
27 Roth, M. S., "Matching product catgeory and country image perceptions : a framework for managing country-of-origin effects" 23 (23): 477-497, 1992
28 Rashid, A., "Management perspectives on country of origin" 20 (20): 230-244, 2016
29 "Luxury Fashion Brand, Strengthening Targeting Male Consumer of Millennial Generation"
30 Korea Federation of Textile Industries, "Korea Fashion Market Trend 2018: 2017 Research Analysis & 2018 Market Forecasting" Korea Federation of Textile Industries 2018
31 Korea Federation of Textile Industries, "Korea Fashion Market Trend 2017: 2016 Research Analysis & 2017 Market Forecasting" Korea Federation of Textile Industries 2017
32 Steenkamp, J. B. E. M., "How perceived brand globalness creates brand value" 34 (34): 53-65, 2003
33 "GD effect"
34 Gil, R. B., "Family as a source of consumer-based brand equity" 16 (16): 188-199, 2007
35 Buil, I., "Examining the role of advertising and sales promotions in brand equity creation" 66 (66): 115-122, 2013
36 Sharma, R., "Effect of celebrity endorsements on dimensions of customer-based brand equity : Empirical evidence from Indian luxury market" 11 (11): 264-281, 2016
37 Karasiewicz, G., "Effect of celebrity endorse-ment in advertising activities by product type" 44 (44): 74-91, 2014
38 Alba, J. W., "Dimensions of consumer expertise" 13 (13): 411-454, 1987
39 Braunstein, J. R., "Dimensions of athlete star power associated with Generation Y sports consumption" 6 (6): 242-267, 2005
40 Tong, X., "Creating brand equity in the Chinese clothing market" 13 (13): 566-581, 2009
41 Aichner, T., "Country-of-origin marketing : a list of typical strategies with examples" 21 (21): 81-93, 2014
42 Witek-Hajduk, M. K., "Country of origin from a management perspective of emerging market companies" 55 (55): 1-18, 2019
43 Zeithaml, V. A., "Consumer perceptions of price, quality, and value : A means-end model and synthesis of evidence" 52 (52): 2-22, 1998
44 Dmitrovic, T., "Consumer behaviour induced by product nationality : The evolution of the field and its theoretical antecedents" 9 (9): 145-165, 2010
45 Keller, K. L., "Conceptualizing, measuring, and managing customer-based equity" 57 (57): 1-22, 1993
46 Till, B. D., "Classical conditioning and celebrity endorsers : An examination of belongingness and resistance to exitinction" 25 (25): 179-196, 2008
47 Kamp, E., "Characteristics of portrayed emotions in commercials : when does what is shown in ads affect viewer?" 35 (35): 19-28, 1995
48 Spry, A., "Celebrity endorsement, brand credibility and brand equity" 45 (45): 882-909, 2011
49 Pradhan, D., "Celebrity endorsement : How celebrity-brand-user personality congruence affects brand attitude and purchase intention" 22 (22): 456-473, 2016
50 Keller, K. L., "Brands and branding : research findings and future priorities" 25 (25): 740-759, 2006
51 Dean, H. D., "Brand endorsement, popularity, and event spon-sorship as advertising cues affecting consumer pre-purchase attitudes" 28 (28): 1-12, 1999
52 Cobb-Walgren, C. J., "Brand Equity, brand preference and purchase intent" 24 (24): 25-40, 1995
53 김경훈, "Brand Equity and Purchase Intention in Fashion Products:A Cross-Cultural Study in Asia and Europe" 한국마케팅과학회 18 (18): 247-278, 2008
54 Johansson, J. K., "Assessing the impact of country of origin on product evaluations : A new methodological perspective" 22 (22): 388-396, 1985
55 Hung, K., "Assessing celebrity endorsement effects in China : A consumer-celebrity relational approach" 51 (51): 608-623, 2011
56 Yoo, B. H., "An examination of selected marketing mix elements and brand equity" 28 (28): 195-211, 2000
57 "All for you, success of marketing and distribution investment"
58 "Ajae fashion?"
59 "A.P.C., hosting BAM BAM party"
60 "358 fashion license brands in the Korean retail industry"