Research on the Impact of B2C E-commerce and Third Party Platform: An Empirical Analysis based on Factor Analysis

다국어 초록 (Multilingual Abstract)

With the acceleration of the social information process, the number of small and medium enterprises that use e-commerce platform has increased. Through the application of the third party e-commerce platform, it is a great convenience for enterprises to purchase the raw materials and product marketing, reduce the cost of inventory, and shorten the supply chain process. At the same time, with the addition of a large number of similar enterprises, the information sharing ability and competitive advantage of the third party e-commerce platform are further increased. In this paper, we test the influence factors that affect third party e-commerce platform, and analyze three main factors as enterprise external factors, enterprise internal factors and technical factor. At the same time, we put forward policy and technical advice.

목차 (Table of Contents)

• Abstract
• 1. Introduction
• 2. Literature Review
• 2.1. E-Commerce Model
• 2.2. Third Party E-Commerce Platform
• 3. Model Design
• 3.1. Factor Analysis
• 3.2. Index Selection
• 4. Empirical Analysis
• 4.1. Data Source
• 4.2. Reliability Analysis
• 4.3. KMO Test
• 4.4. Factor Analysis
• 5. Conclusion
• References