산사관광지의 매력속성, 지각된 가치 및 만족 간의 구조적 관계 = 속리산 법주사 지구를 대상으로

다국어 초록 (Multilingual Abstract)

This study found out structural relationships among the attractions of tourist region around a mountain temple, tourists’ perceived values and satisfactions. 402 samples which were acquired through questionnaire to ask tourists to Songnisan Beopjusa from June until July in 2015, were used as data. Analysis results were as follows; First, the results of factor analysis to verify dimension showed that attraction factors were 6 factors(education, authenticity, naturalness, interpretation, human service, convenience), that perceived value factors were 4 ones(price, quality, emotional, social), and satisfaction factor was single one. Second, the verification results of the hypothesis 1 were that such 4 factors as education, interpretation, human service and convenience of 6 attraction factors had on influence on the price of perceived values and that such 4 ones as education, authenticity, naturalness, and convenience had a meaningful influence on the quality of perceived values. In the influence relationship which the attractions of tourist region around a mountain temple had on emotional of perceived values, all the attraction factors(education, authenticity, naturalness, interpretation, human service, convenience) had a meaningful influence on emotional of the perceived values. Finally, tourist region around a mountain temple had on social of the perceived values, it was analyzed that all the factors of attraction had an influence on social of the perceived values. Third, the verification result of hypothesis 2 was that such 3 factors as quality, emotional and social except price of the perceived values had a significant influence on satisfactions.