동화약품이 한국경영학에 미친 영향 = The Effect of Dong Wha Pharmaceutical Company to Business Administration in Korea

다국어 초록 (Multilingual Abstract)

Dong Wha Pharmaceutical co. is one of the oldest corporation incorporated in 1897 which is registered in Guinness Book.
This article examined the evolution of Dong Wha Pharmaceutical Co. since in 1897, and the effect of the corporation to business administration in Korea. Particular emphasis is placed on the managerial issues of production, R&D, marketing, financial management and personnel management and its relation to the management system.
In order to solve those issues, eight main periods are divided as follows;
1) The Start-up Period (1897~1936)
2) Second Incorporation Period (1937~1945)
3) Reconstruction Period (1946~1962)
4) Growth Period (1963~1972)
5) Development Period (1973~1981)
6) Take-off Period (1982~1995)
7) Innovation Period (1996~2002)
8) Challenge Period (2003~2007)
Though Mr. Min-Kang, the president of the corporation incorporated in 1897 and produced Hwalmyungsoo(Drink) and several drugs, Bodang Chang-Sik Yoon became the fifth president of Dong Wha Pharmaceutical Co. in Second Incorporation Period.
The effect of Dong Wha Pharmaceutical Co. to each field of Business Administration is as following;
(1) In the field of Business Administration, emphasized the Corporate Social Responsibility(CSR) and discretional responsibility by the fifth president of the corporation from the starting-up period for fulfil the Dong Wha Spirit, that is the entrepreneurship of Chang-Sik Yoon.
(2) In the field of Research & Development, Dong Wha Pharmaceutical Co. centralized for producing new products attempting technical intensive method and high value-added industry during 110 years from incorporated period.
(3) In the field 0f Marketing, Dong Wha Pharmaceutical Co. registered as a first Korean Special Permission Company in 1909. The reason why is the brand value of the corporation increased in marketing gradually.
(4) In the field of Personnel Management, the fair and reasonable factors are very important for maintain the corporation. For Examples;
1) The right man in the right place.
2) Training the professional management.
3) Enhancing productivity, motivating and fulfilling the management objectives.
4) Strict sure penalty and certain reward.
(5) In the field of Production Management, Dong Wha Pharmaceutical Co. induced for establishing high quality control system of GMP(Good Manufacturing Practice) in Korea with Swiss Sandos for technical arrangement in 1972.
(6) In the field of Management Information System, Dong Wha Pharmaceutical Co. took a measure to maximize business efficiency with communication through data-line management and short distance LAN construction in 1987. In 1993, the corporation constructed and expanded ON-LINE system on 12 branches and 3 local offices.
Dong Wha Pharmaceutical Co. has been manufactured Hwalmyngsoo(Drink) continuously in 110 years. And also, the corporation contributed for Korean business administration in Marketing, Personnel Management, Production Management, Research & Development, CSR(Corporate Social Responsibility) respectively.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 한국의 현대적 기업 및 경영학의 생성과 발전
• 1. 현대적 한국기업의 태동기(1876년~1945년)
• 2. 현대적 한국기업의 도입기(1945~1961년)
• 3. 한국기업의 확장기(1962~1986년)
• 4. 한국기업의 조정기(1987~1997년 IMF관리체제 직전까지)
• 5. IMF 체제 이후 (1997~현재)
• Ⅲ. 동화약품의 시대별 발전과 현황
• 1. 창업기 (1897년~1936년)
• 2. 제2창업기 (1937년~1945년)
• 3. 재건기 (1946년~1962년)
• 4. 성장기 (1963년~1972년)
• 5. 발전기 (1973년~1981년)
• 6. 도약기 (1982년~1995년)
• 7. 혁신기 (1996년~2002년)
• 8. 도전기 (2003년~2007년)
• Ⅳ. 동화약품이 한국경영학에 미친 영향
• 1. 한국제약업의 전개과정과 주요업체의 경영학적 회고
• 2. 경영일반 측면에서의 영향력 분석
• 3. 연구개발 측면에서의 영향력 분석
• 4. 마케팅 측면에서의 영향력 분석
• 5. 인사관리 측면에서의 영향력 분석
• 6. 생산관리 측면에서의 영향력 분석
• 7. MIS 측면에서의 영향력 분석
• 8. 재무관리 측면에서의 영향력 분석
• Ⅴ. 결론
• ※ 참고문헌