신생 저비용 항공사의 수요 특성에 관한 연구 = Demand properties for new entrant in Korea air transport market

다국어 초록 (Multilingual Abstract)

At present the number of low cost carriers(LCCs) have increased in US, Europe, Asia and Africa, the reason why deregulation and open skies policy world wide. LCCs have been well known in terms of business model which is offering the low fare by reducing their operation cost. New entrant is setting their fare by benchmarking their competitors and around 80%~85% of incumbent without any feasibility study such as demand pattern, price elasticity, seasonality and customer preference. So this paper focuses on demand for domestic flight in Korea. With advent of LCCs in air transport markets, airlines have had sever competition in the market. New entrants have tried various marketing activities to attract travelers from competitors such as full service carriers and existing LCCs. For increasing market share and settle down new entrant soon, new entrant airlines should know demand properties such as demand patterns, price elasticity, seasonality and customer preference. In this paper, we concentrate on the analysis of such properties in domestic flights air transport market.