사회적 규범 인식, 평가 성향, 음주의 사회적 편익인식이 대학생들의 음주 행위에 미치는 영향 = The Influence of Social Norm Perception, Assessment Orientation, and Perceived Benefits of Drinking to Social Relationships on College Students ’Drinking Behaviors

다국어 초록 (Multilingual Abstract)

The present study explored the roles that assessment orientation(AO) and perceived benefits of drinking to social relationship(PB) play in college students’ social norm acceptance. Specifically, we investigated how the influence of two types of social norms, i.e., injunctive norms(IN) and descriptive norms(DN), on collegiate drinking is moderated by these two variables. A national survey of Korean college students(N ＝ 569) conducted online revealed: 1) greater influence of DN on the amount of drinking when students perceive greater benefits of drinking to their social relationships; 2) greater influence of PB on the amount of drinking among those with higher AO; 3) a significant three-way interaction of AO.DN.PB on the frequency of drinking, Theoretical implications to the social norm research and practical implications to public interventions to reduce collegiate drinking are discussed.

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