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https://www.riss.kr/link?id=M15329136
London ; New York, NY : Kogan Page Ltd., 2019
2019
영어
004.068/4 판사항(22)
9780749487812 (hbk.)
074948781X (hbk.)
일반단행본
England
Optimizing digital strategy : how to make informed, tactical decisions that deliver growth / Christopher Bones, James Hammersley and Nick Shaw.
xvii, 227 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Building digital strategy that works -- Why digital strategies fail and how to recognize failure -- Levers for digital growth and how to use them -- The importance of innovation in driving success -- Emerging digital business models -- The e-commerce system -- Building a customer-centric culture -- Making digital choices that differentiate success from failure -- Digital transformation -- This is the business of transformation -- Index.
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다운로드온라인 서점 구매
서점명 | 서명 | 판매현황 | 종이책 | 전자책 구매링크 | ||
---|---|---|---|---|---|---|
정가 | 판매가(할인율) | 포인트(포인트몰) | ||||
Optimizing Digital Strategy : How to Make Informed, Tactical Decisions that Deliver Growth (Hardcover) |
판매중 | 183,470원 | 150,440원 (18%) | 7,530포인트 | ||
Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth |
판매중 | 158,620원 | 150,680원 (5%) | 4,530포인트 (3%) |