1 "질소과자 오명 벗자-오리온 허인철의 ‘착한포장’ 통했다"
2 권익현, "지각된 위험이 메시지 프레이밍 효과에 미치는 영향에 관한연구" 한국마케팅학회 20 (20): 29-45, 2005
3 강영선, "제조비용 증가에 대한 대응 전략으로서 제품 크기 축소와 가격 인상의 비교 연구" 한국경영과학회 32 (32): 83-100, 2015
4 주우진, "서비스 & 제품 묶음상품의 공정성 지각 제고를 위한 가격인상 제시 전략" 한국마케팅학회 26 (26): 1-23, 2011
5 이지은, "가격 변화가 소비자의 공정성 지각에 미치는 영향 -가격 변화 유형과 자기조절초점을 중심으로-" 한국소비자·광고심리학회 11 (11): 349-374, 2010
6 Hamilton, R.W, "When 2+2 Is Not the Same as 1+3:Variation in Price Sensitivity Across Components of Partitioned Prices" 45 (45): 450-461, 2008
7 Chang, K, "The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects" 18 (18): 178-190, 1999
8 Grewal, D, "The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions" 62 (62): 46-59, 1998
9 Grewal, D, "The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions" 74 (74): 331-352, 1998
10 Jacoby, J, "The Components of Perceived Risk" 3 (3): 382-393, 1972
1 "질소과자 오명 벗자-오리온 허인철의 ‘착한포장’ 통했다"
2 권익현, "지각된 위험이 메시지 프레이밍 효과에 미치는 영향에 관한연구" 한국마케팅학회 20 (20): 29-45, 2005
3 강영선, "제조비용 증가에 대한 대응 전략으로서 제품 크기 축소와 가격 인상의 비교 연구" 한국경영과학회 32 (32): 83-100, 2015
4 주우진, "서비스 & 제품 묶음상품의 공정성 지각 제고를 위한 가격인상 제시 전략" 한국마케팅학회 26 (26): 1-23, 2011
5 이지은, "가격 변화가 소비자의 공정성 지각에 미치는 영향 -가격 변화 유형과 자기조절초점을 중심으로-" 한국소비자·광고심리학회 11 (11): 349-374, 2010
6 Hamilton, R.W, "When 2+2 Is Not the Same as 1+3:Variation in Price Sensitivity Across Components of Partitioned Prices" 45 (45): 450-461, 2008
7 Chang, K, "The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects" 18 (18): 178-190, 1999
8 Grewal, D, "The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions" 62 (62): 46-59, 1998
9 Grewal, D, "The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions" 74 (74): 331-352, 1998
10 Jacoby, J, "The Components of Perceived Risk" 3 (3): 382-393, 1972
11 Tan, S. J, "Strategies for Reducing Consumers’ Risk Aversion in Internet Shopping" 16 (16): 163-180, 1999
12 Crowe, E, "Regulatory Focus and Strategic Inclinations:Promotion and Prevention in Decision-Making" 69 (69): 117-132,
13 Niedrich, R. W, "Reference Price and Price Perceptions:A Comparison of Alternative Models" 28 (28): 339-354, 2001
14 Mazumdar, T, "Reference Price Research:Review and Propositions" 69 (69): 84-102, 2005
15 Kachersky, L, "Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes" 87 (87): 479-488, 2011
16 Kahneman, D, "Prospect Theory:An Analysis of Decision Under Risk" 47 (47): 263-291, 1979
17 Gupta, O. K, "Package Downsizing:Is It Ethical?" 21 (21): 239-250, 2007
18 Thaler, R, "Mental Accounting and Consumer Choice" 4 (4): 199-214, 1985
19 Heath, T. B, "Mental Accounting and Changes in Price:The Frame Dependence of Reference Dependence" 22 (22): 90-97, 1995
20 Bell, D.R, "Looking for Loss Aversion in Scanner Panel Data:The Cofounding Effect of Price-Response Heterogeneity" 19 (19): 185-200, 2000
21 Ferguson, J. L, "Implementing Price Increases in Turbulent Economies:Pricing Approaches for Reducing Perceptions of Price Unfairness" 67 (67): 2732-2737, 2014
22 Lee, M, "Disambiguating the Role of Ambiguity in Perceptual Assimilation and Contrast Effects" 36 (36): 890-897, 2010
23 Adams, A., "Can You Reduce Your Package Size without Damaging Sales?" 24 (24): 86-96, 1991
24 Mazumdar, T, "An Investigation of Reference Price Segments" 37 (37): 246-258, 2000
25 Janiszewski, C, "A Range Theory Account of Price Perception" 25 (25): 353-368, 1999
26 Krishna, A, "A Meta-Analysis of the Impact of Price Presentation on Perceived Savings" 78 (78): 101-118, 2002
27 Briesch, R.A, "A Comparative Analysis of Reference Price Models" 24 (24): 202-214, 1997