스포츠 전시컨벤션의 참가유형에 따른 개최지 선호도와 만족도의 차이 -스쿠버다이빙 전시컨벤션을 중심으로- = A study on differences in venue preference and satisfaction based on participation types of sports conventions -Focusing on scuba diving conventions-

다국어 초록 (Multilingual Abstract)

This study aims to identify the types of participants and visitors and the differences in their selection attributes, by studying the venue preferences of the SCUBA diving exhibition participants and visitors to the SPOEX(International Sports & Leisure Industry Show), which is a domestic sports exhibition convention, based on their participation characteristic to such sports exhibition convention. Borrowing from the previous studies, this study drew result from the hypothesis on venue preference based on the participation motivation of the participant and their selection attribute. The first hypothesis was on the type of participant: “The venue preference, satisfaction level and loyalty will differ according to the type of convention participant”. The analysis on this hypothesis showed that while there was no significant difference in venue preference, there was meaningful difference in the satisfaction level and loyalty. The second hypothesis was on the motivation for participation: “The venue preference, satisfaction level and loyalty will differ according to the motivation of the participant”. For this hypothesis, all three showed valid difference so all three were adopted. The third hypothesis was on the preference for the venue: “The satisfaction level and loyalty will differ according to the convention participant`s preference for the venue. “The analysis on this hypothesis showed that there is no significant difference in terms of facility satisfaction and human service, so the hypothesis on the satisfaction level was partially adopted. Meanwhile, the hypothesis on loyalty showed meaningful difference so it was wholly adopted. The fourth hypothesis was on the satisfaction level and loyalty: “If the satisfaction level of the convention participant increases, the loyalty to the convention will also increase”. Based on the analysis, the satisfaction level for program, surrounding environment and leisure experience showed no meaningful difference, so this hypothesis was also only partially adopted.

참고문헌 (Reference)

1 박정하, "호텔 컨벤션 고객의 선택속성 중요도에 대한 지각차이 및 만족도가 행동의도에 미치는 영향" 세종대학교 대학원 2008

2 김철원, "컨벤션마케팅" 법문사 2008

3 허종옥, "컨벤션개최지에 따른 참가동기와 선택속성의 차이 분석" 한국자료분석학회 13 (13): 1615-1629, 2011

4 최윤자, "컨벤션개최지에 대한 자아일치성이 참가자 충성도 형성에 미치는 영향에 관한 연구 : 기능적일치성, 신뢰, 감정의 매개변수를 중심으로" 부경대학교 대학원 2010

5 김철원, "컨벤션 개최지의 이미지가 만족도 및 사후반응에 미치는 영향" 한국관광학회 28 (28): 273-294, 2005

6 신왕근, "컨벤션 개최지 속성 및 프로그램 구성이 참가 후 행동에 미치는 영향에 관한 연구" 부경대학교 대학원 2007

7 류재청, "제주특별자치도 수중체험관광 활성화 방안" 15 (15): 2009

8 배도수, "전환비용이 유치원의 고객충성도에 미치는 영향" 한국자료분석학회 7 (7): 1735-1748, 2005

9 김시중, "전시컨벤션 개최지 선택속성의 차이 및 선호에 관한 연구" 한국산업경제학회 18 (18): 2791-2816, 2005

10 최정자, "전시참가자의 동기와 만족에 관한 연구 : 국내 서울, 부산, 대구 컨벤션센터 방문객들을 중심으로" 대한관광경영학회 18 (18): 14-256, 2003

11 주종미, "스포츠산업 컨벤션 전시회의 서비스 품질이 만족도 및 추천의도에 미치는 영향" 한국사회체육학회 (41) : 109-118, 2010

12 김종, "스포츠레저산업 전시회의 서비스품질 개선에 관한 연구" 국민체육진흥공단 체육과학연구원 20 (20): 264-275, 2009

13 김시중, "국제회의 기획가의 호텔컨벤션 개최지 선호도 분석" 한국지역개발학회 17 (17): 135-156, 2005

14 허정옥, "관광의 심리적 체험이 관광 만족도에 미치는 영향" 한국자료분석학회 7 (7): 181-194, 2005

15 Qu, H., "The compaeative analysis of Hong Kong as an international conference destination in Southeast Asia" 2000

16 Go,F.M, "The Aisan Perspective: Which International Conference Destination in Aisa are the Most Comprti tive" 1 (1): 39-, 1999

17 Rust, R.T., "Service Quality Insights and Managerial Implication from the Frontier in Service Quality New direction in theory and Practice" 1-9, 1994

18 Oliver, R. L., "Satisfaction: A Behavioral Pespective on the Consumer" McGraw-Hill 1997

19 Fridgen, L., "Meeting Market report" 60-82, 1994

20 Hu, C., "Measuring Meeting Planner's Preference of hotel site selection : A hybrid conjoint" Purdue University 1995

21 백은희, "MICE 선택속성의 중요도와 만족도간 차이가 재선택에 미치는 영향" 한국마케팅관리학회 16 (16): 49-72, 2011

22 신영선, "MICE 개최지 선택속성에 따른 만족이 재참가및 추천의사 의도에 관한 연구" 10 (10): 99-111, 2008

23 Severt, D., "Examining the motivation, perceived performance, and behavioral intentions of convention attendees" 2007

24 Oppermann,M., "Convention destination images; analysis of association meeting planners" 21 (21): 176-190, 1996

25 Pizam, A., "Consumer behavier in travle and tourism" Haworth Hospitality Press 1999

26 Rogers, T., "A Twenty-First Century Industry" Addison Wesley Longman Limited 1998