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1 차순권, "해외전자거래사이트의 고객충성도에 관한 연구" 한국무역학회 32 (32): 167-196, 2007
2 전인수, "전환장벽,모방장벽 및 지속적 경쟁우위" 16 (16): 135-152, 1992
3 김상현, "고객재구매의도 결정요인에 관한 연구:고객가치, 고객만족, 전환비용, 대안의 매력도" 한국마케팅학회 17 (17): 25-55, 2002
4 조광행, "고객만족 및 전환장벽이 점포애호도에 미치는 효과에 관한 연구" 14 (14): 47-74, 1999
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9 Cannie,J.K., "Turning Lost Customers into Gold" AMACON 1992
10 Sweeney, J. C., "The role of perceived risk in the quality-value relationship: A study in a retail environment" 71 (71): 77-105, 1999
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