http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
https://www.riss.kr/link?id=O44581006
2006년
eng
0091-3367
1557-7805
SSCI;SCOPUS
학술저널
JOURNAL OF ADVERTISING -UTAH-
53-64 [※수록면이 p5 이하이면, Review, Columns, Editor's Note, Abstract 등일 경우가 있습니다.]
0
상세조회0
다운로드
Consumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects
Children's Recall of Television Ad Elements An Examination of Audiovisual Effects
Relationships Among Ad-Induced Affect, Beliefs, and Attitudes Another Look
"Come on Down" How Consumers View Game Shows and the Products Placed in Them