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https://www.riss.kr/link?id=A109141493
Hai Nguyen Thi Thanh (University of South Wales) ; Tommi Tapanainen (Pusan National University) ; Yen Nguyen Thi Hoang (Posts and Telecommunication Institute of Technology)
2024
English
KCI등재
학술저널
71-92(22쪽)
0
상세조회0
다운로드다국어 초록 (Multilingual Abstract)
This study investigates the contribution of customer knowledge to customer intention to adopt mobile banking by evaluating the interaction among knowledge, perceived risk and trust, and behavioral intentions. Analysis is conducted through structural e...
This study investigates the contribution of customer knowledge to customer intention to adopt mobile banking by evaluating the interaction among knowledge, perceived risk and trust, and behavioral intentions. Analysis is conducted through structural equation modelling using SPSS and AMOS and data from 783 customers representing the seven largest banks in Vietnam. Our study is the first one to find the existence of the bidirectional perspective between objective and subjective knowledge. The study further shows that the attenuation effect in the heuristic-systematic model could be used to explain the stronger influence of objective knowledge on intention compered to subjective knowledge. Our findings suggest that customer knowledge, perceived risk and trust impact the intention of mobile banking users in different manners and to different degrees. Particularly, objective customer knowledge is the most influential predictor of mobile banking adoption. Having a greater understanding of these relationships can help firms in deciding the kind of intervention that is most likely to convince customers to adopt a service.
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개인의 특성과 기업 역량이 스마트워크 만족도 및 성과에 미치는 영향에 관한 연구