본 연구는 네일관리상품에 대한 네일샵 입지별 소비자 이용의도 차이를 알아보고자 하였다. 자료수집 방법은 대구구미지역의 시내번화가 주변 네일샵, 주택아파트부근 네일샵, 백화점...
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https://www.riss.kr/link?id=A106172698
2019
Korean
KCI등재
학술저널
555-564(10쪽)
1
0
상세조회0
다운로드국문 초록 (Abstract)
본 연구는 네일관리상품에 대한 네일샵 입지별 소비자 이용의도 차이를 알아보고자 하였다. 자료수집 방법은 대구구미지역의 시내번화가 주변 네일샵, 주택아파트부근 네일샵, 백화점...
본 연구는 네일관리상품에 대한 네일샵 입지별 소비자 이용의도 차이를 알아보고자 하였다. 자료수집 방법은 대구구미지역의 시내번화가 주변 네일샵, 주택아파트부근 네일샵, 백화점마트 내 네일샵, 유흥가주변 네일샵 위주로 설문지를 배포하였고, 선행 연구를 참조하여 본 연구의 목적에 맞게 설문지를 사용하였다. 총 500부의 설문지를 배포하여 그 중 응답내용이 미비한 설문지를 제외한 총 473부를 최종 분석에 사용하였으며, 자료 분석은 평균차이를 비교하기 위해 t/f검정과 일원배치 분산분석(one-way ANOVA)을 하였고 사후검정으로는 Duncan 의 방법을 사용하였다. 네일샵 입지에 따른 소비자 네일상품의 기술디자인관련 이용의도 차이를 분석 한 결과, 소비자들이 네일샵을 방문시 유흥가주변에 대해서 네일상품(기술디자인, 서비스, 가격)관련에 관한 모든 부분에서 높이 만족하는 것으로 나타났으며, 그 다음으로 주택아파트 내 네일샵을 만족하는 것으로 나타났다. 반면, 대학가주변 네일샵과 백화점마트 내 네일샵에 대해선 가장 낮은 이용의도를 나타내었다. 그러나 네일샵을 이용하는 목적이 여가시간활용 하는 집단은 주택아파트 내 네일샵을 선호하였고, 호기심으로 방문하는 집단은 대학가주변 네일샵을 선호하는 것으로 나타났다.
다국어 초록 (Multilingual Abstract)
This study looked at the difference in consumer use by nail shop location for nail care products. The data collection method mainly distributed questionnaires around the downtown street of Daegu Sammy district, near the residential apartment building,...
This study looked at the difference in consumer use by nail shop location for nail care products. The data collection method mainly distributed questionnaires around the downtown street of Daegu Sammy district, near the residential apartment building, near the department store mall and around the entertainment district, and used questionnaires for the purpose of this study by referring to the previous study. A total of 473 parts were used in the final analysis except for questionnaires with insufficient response content by distributing a total of 500 questionnaires. The data analysis was conducted with t/f test and one-way ANOVA (one-way ANOVA) to compare the mean difference and the method of Duncan was used for post-test. Analysis of the difference in the use of consumer nail products according to the location of nail shop showed that nail shop near entertainment district had the highest statistics in all technical/professional questions. On the other hand, department store mart nail shops showed the lowest results.
참고문헌 (Reference)
1 Song Young-cho, "the Influence of Nail Shop Director Mini on the Consumer's Need for Nail Products" Sookmyung Women's University 2012
2 Kim Eun-young, "Effect of Nail Shop's Quality of Service on Customer Satisfaction" Konkuk University's Graduate School 2010
3 Hwang Eunjin, "Analysis of Nail Shop First Visit and Re-visit Factors" Kyungil University's Graduate School 2009
4 Kim Doi, "A Study on the Service Preference for Nail Shop Customer Satisfaction" Sookmyung Women's University 2009
5 Kim Miseon, "A Study on the Relationship between the Quality of Service Evaluation and Satisfaction with Nail Shop Customers" 2010
6 Kim Gyeonghui, "A Study on the Recognition of Nail Management and the Satisfaction of Nail Service" Sookmyung Women's University 2007
7 Zuran, "A Study on the Facial and Nail makeup of Female University Students" Sookmyung Women's University 2003
8 Kim Young-oh, "A Study on the Customer Satisfaction according to the Expression of UV Gel nail art" Graduate School of Arts at Hansung University 2012
9 Han Ah-reum, "A Study on the Characteristics of Nail Shop Female Visitor and Quality of Service according to Nail Interest and Nail Shop Usage" Surkyeong University Graduate School
10 Jung Eun Hee, "A Study on Nail Management Recognition and Service Satisfaction according to Nail Shop Form" Sookmyung Women's University 2010
1 Song Young-cho, "the Influence of Nail Shop Director Mini on the Consumer's Need for Nail Products" Sookmyung Women's University 2012
2 Kim Eun-young, "Effect of Nail Shop's Quality of Service on Customer Satisfaction" Konkuk University's Graduate School 2010
3 Hwang Eunjin, "Analysis of Nail Shop First Visit and Re-visit Factors" Kyungil University's Graduate School 2009
4 Kim Doi, "A Study on the Service Preference for Nail Shop Customer Satisfaction" Sookmyung Women's University 2009
5 Kim Miseon, "A Study on the Relationship between the Quality of Service Evaluation and Satisfaction with Nail Shop Customers" 2010
6 Kim Gyeonghui, "A Study on the Recognition of Nail Management and the Satisfaction of Nail Service" Sookmyung Women's University 2007
7 Zuran, "A Study on the Facial and Nail makeup of Female University Students" Sookmyung Women's University 2003
8 Kim Young-oh, "A Study on the Customer Satisfaction according to the Expression of UV Gel nail art" Graduate School of Arts at Hansung University 2012
9 Han Ah-reum, "A Study on the Characteristics of Nail Shop Female Visitor and Quality of Service according to Nail Interest and Nail Shop Usage" Surkyeong University Graduate School
10 Jung Eun Hee, "A Study on Nail Management Recognition and Service Satisfaction according to Nail Shop Form" Sookmyung Women's University 2010
음악과 예술영역통합의 교수학습방법을 활용한 유아동작교육 운영 사례
가족치료 심리상담 교육생이 지각한 자아탄력성이 심리적 안녕감에 미치는 영향
부모자녀관계와 다문화가족지향성이 다문화가정 아동·청소년의 자존감 및 한국생활적응에 미치는 영향
학술지 이력
연월일 | 이력구분 | 이력상세 | 등재구분 |
---|---|---|---|
2020 | 평가예정 | 신규평가 신청대상 (신규평가) | |
2019-12-01 | 평가 | 등재 탈락 (기타) | |
2019-01-01 | 평가 | 등재학술지 유지 (계속평가) | |
2016-01-01 | 평가 | 등재학술지 선정 (계속평가) | |
2014-01-01 | 평가 | 등재후보학술지 선정 (신규평가) |
학술지 인용정보
기준연도 | WOS-KCI 통합IF(2년) | KCIF(2년) | KCIF(3년) |
---|---|---|---|
2016 | 0.33 | 0.33 | 0.32 |
KCIF(4년) | KCIF(5년) | 중심성지수(3년) | 즉시성지수 |
0.33 | 0.32 | 0.407 | 0.14 |