The Role of News Media Literacy in Predicting News Personalization and News Engagement

다국어 초록 (Multilingual Abstract)

This study underscores the implication of news media literacy (NML) on news personalization and news engagement in online environment. Borrowing Mihailidis’s model of media literacy in the context of news media, it examines how different components of NML predict individual’s news curation, news selection preferences, and their news engagement. Data was collected from a total of 601 respondents using an internet based nationwide survey in South Korea. Results show that news consumers’ perceived ability of appreciation and their self-perceived media literacy (SPML) have strong relation with news curation, and news selection via algorithmic, journalistic, friends’ recommendation and amateur. On top of this, perceived importance of ubiquitous accessibility to news media and the SPML are positively associated with news engagement. However, people who embraced with critical understanding (e.g., awareness) of news media are more likely to control their news engagement in digital media platform. The findings will add a new insight considering the potential role of NML into the implication of future news engagement.

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