ТЕЛЕСНОСТЬ ЗНАКА В ТРАДИЦИОННОЙ ВОСТОЧНОЙ И В СОВРЕМЕННОЙ ЗАПАДНОЙ КУЛЬТУРЕ = The Meaning of a sign in traditional East and in modern Western cultures

다국어 초록 (Multilingual Abstract)

The ideal of oriental culture is the unity with universe, which form the whole 《body》. R.Bart gave definition of oriental culture like 《the imperia of signs》, because oriental culture defers from western culture by attitude to meaning and sense. Eastern 《thing》 exist without any sense and have only meaning. It mines that oriental culture is the culture of true signs, which have a particular form and space. All this characteristics create 《the body of sign》. Thus, the body characteristic is a particular definite of oriental culture and one of the main characteristic of sign. We can see beginnings of the same tendency of sign's domination in contemporary European culture.