Historical Transformation of Mass Aesthetics for Short Videos in the Post-media Era

다국어 초록 (Multilingual Abstract)

Under the vicissitudes of the new media tide, mass aesthetics has become increasingly differentiated, while the change in aesthetics is also inextricably linked to the transformation of market forms. There are mainly two common patterns for new media presentations. One is classified labeling. The second pattern is to offer marketing guidance by constantly changing and adjusting their original content to appeal to a more diversified audience.
After short videos have experienced several years of development and accumulation, capital has successively intervened by entering the upper reaches of the industry, pulling in quality resources and expanding the circle of users. However, the swift evolution of short videos is inevitably linked to the aesthetic trends of the mainstream population. Short videos take advantage of this trend to constantly transform themselves, turning complete video content structures into fragmented text stories. These stories cater to the aesthetic orientation of users in the post-media era to cater to the aesthetic orientation of users in the post-media era.
Short videos that resonate emotionally through comments and likes will continue to establish the position of short video promotion in the feedback and aesthetics of the audience of the cultural industry. Thus, it is absolutely essential to analyze the historical transformation of mass aesthetics for short videos in the post-media era.