연관규칙기법과 분류모형을 결합한 상품 추천 시스템: G 인터넷 쇼핑몰의 사례

목차 (Table of Contents)

• 요약
• I. 서론
• II. 문헌고찰
• 2.1 전통적인 추천기법과 한계점
• 2.2 데이터 마이닝을 이용한 추천 시스템 - 연관규칙 기법
• 2.3 고객의 프로필 정보를 활용한 추천 기법
• III. 새로운 상품추천시스템의 프레임워크
• 3.1 모듈 1 : 연관규칙 기반 추천
• 3.2 모듈 2 : 구매 행동 예측을 위한 분류 기반 추천
• 3.3 조정 에이전트(Coordination Agent)
• IV. 사례 적용
• 4.1 사례의 개요
• 4.2 추천 모델의 구축
• 4.3 프로토타입 구축
• 4.4 온라인 설문을 통한 유용성 검증
• V. 결언
• 참고문헌
• Abstract

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