배달앱의 구매의사결정과정에 대한 통합적 접근 : AIDA모델과 MGB를 중심으로

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 고찰
• Ⅲ. 연구방법
• Ⅳ. 실증분석
• Ⅴ. 결론 및 시사점
• 참고문헌
• 국문초록

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