인출 과제의 유형과 인출용이성이 공익 행동에 미치는 효과

목차 (Table of Contents)

• 요약
• 1. 연구의 목적
• 2. 이론적 배경
• 1) 도덕적 균형화 (moral balancing) 현상
• 2) 인출용이성 (Ease of retrieval)과 인출 과제 효과
• 3. 가설 설정
• 4. 연구방법
• 1) 연구설계 및 참가자
• 2) 연구절차
• 3) 변인의 측정
• 4) 조작점검
• 4. 결과분석
• 1) 조작점검 결과
• 2) 가설검증
• 6. 결론 및 논의
• 참고문헌
• Abstract

참고문헌 (Reference)

1 문화일보, "한국도 소액 나눔 증가. “선진국형 기부문화”로"

2 조선일보, "[자본주의 4.0] 개인 기부금 2008년 5.5조원"

3 Raghubir, P., "When and why is ease of retrieval informative?" 33 (33): 821-832, 2005

4 Brewin, C. R., "Validating reports of poor childhood memory" 16 : 509-514, 2002

5 Wanke, M., "There are many reasons to drive a BMW-Surely you know one : Ease of argument generation influences brand attitudes" 24 : 70-77, 1997

6 Kogut, T., "The ‘'‘'identified victim’'’' effect: An identified group, or just a single individual?" 18 : 157-167, 2005

7 Aquino, K., "The self-importance of moral identity" 83 (83): 1423-1440, 2002

8 Loewenstein, G., "The scarecrow and the tin man : The vicissitudes of human sympathy and caring" 11 : 112-126, 2007

9 Fehr, E., "The nature of human altruism" 425 : 785-791, 2003

10 Trivers, R. L., "The evolution of reciprocal altruism" 46 : 35-57, 1971

11 Chang, C., "The effects of retrieval ease on health issue judgments : Implications for campaign strategies" 25 : 670-680, 2010

12 Mazar, N., "The dishonesty of honest people : A theory of self-concept maintenance" 45 : 633-644, 2008

13 Blasi, A., "The development of identity: Some implications for moral functioning. In The Moral Self" MIT Press 99-122, 1993

14 Bargh, John A., "The automaticity of everyday life. in The Automaticity of Everyday Life: Advances in Social Cognition" Lawrence Erlbaum Associates 1-61, 1997

15 Aquino, K., "Testing a social-cognitive model of moral behavior : The interactive influence of situations and moral identity centrality" 97 (97): 123-141, 2009

16 Sachdeva, S., "Sinning saints and saintly sinners: The paradox of moral self-regulation" 20 : 523-528, 2009

17 Dunning, D., "Self-image motives and consumer behavior : How sacrosanct self-beliefs sway preferences in the marketplace" 17 : 237-249, 2007

18 Kelley, C. M., "Remembering mistaken for knowing : Ease of retrieval as a basis for confidence in answers to general knowledge questions" 32 : 1-24, 1993

19 Zhong, C. -B., "Psychological perspectives on ethical behavior and decision making" Information Age 75-89, 2009

20 Eisenberg, N., "Prosocial moral judgment and behavior in children" 12 : 426-433, 1986

21 Wheeler, Christian S., "On Building, Defending, and Regulating the Self: A Psychological Perspective" Psychology Press 245-271, 2005

22 Reed, A. II, "Moral identity and the expanding circle of moral regard toward out-groups" 84 (84): 1270-1286, 2003

23 Reed, A. II, "Moral identity and judgments of charitable behaviors" 71 (71): 178-193, 2007

24 Monin, B., "Moral credentials and the expression of prejudice" 81 : 33-43, 2001

25 Schwarz, N., "Metacognitive experiences in consumer judgment and decision making" 14 : 332-348, 2004

26 Khan, U., "Licensing effect in consumer choice" 43 (43): 259-266, 2006

27 Andreoni, J., "Impure altruism and donations to public goods : A theory of warm-glow giving" 100 : 464-477, 1990

28 Batson, C. D., "How social an animal? The human capacity for caring" 45 : 336-346, 1990

29 Aarts, H., "How often did I do it? Experienced ease of retrieval and frequency estimates of past behavior" 103 : 88-89, 1999

30 Kihlstrom, J. F., "Handbook of social cognition: Vol. 1. Basic processes" Erlbaum 153-208, 1994

31 Raghubir, P., "Framing effects in risk perception of AIDS" 12 : 145-155, 2001

32 Taute, Harry, "Feeling good! doing good! An exploratory look at the impulsive purchase of the social good" 12 (12): 16-28, 2004

33 Cialdini, R. B., "Empathy-based helping: Is it selflessly or selfishly motivated?" 52 (52): 749-758, 1987

34 Eisenberg, N., "Empathy and prosocial behavior" 101 : 91-119, 1987

35 Menon, G., "Ease-of-retrieval as an automatic input in judgments: A mere-accessibility framework?" 30 (30): 230-243, 2003

36 Schwarz, N., "Ease of retrieval as information : Another look at the availability heuristic" 61 : 195-202, 1991

37 Strahilevitz, M., "Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell" 24 (24): 434-446, 1998

38 Winterich, K. P., "Donation behavior toward in-groups and out-groups: The role of gender and moral identity" 36 (36): 199-214, 2009

39 Ariely, D., "Doing good or doing well? Image motivation and monetary incentives in behaving prosocially" 91 (91): 544-555, 2009

40 Mazar, N., "Do green products make us better people?" 21 (21): 494-498, 2010

41 Wymer, Walter, "Determinants of volunteerism: A cross-disciplinary review and research agenda" 4 (4): 3-26, 1996

42 Krishna, A., "Can supporting a cause decrease donations and happiness? The cause marketing paradox" 21 : 338-345, 2011

43 Jacoby, L. L., "Becoming famous overnight : Limits on the ability to avoid unconscious influences of the past" 56 : 326-338, 1989

44 Tversky, Amos, "Availability : A heuristic for judging frequency and probability" 5 : 207-232, 1973

45 LeBoeuf, Robyn, "Alternating selves and conflicting choices: Identity salience and preference inconsistency" University of Florida 2004

46 Dickert, S., "Affective motivations to help others : A two‐stage model of donation decisions" 24 (24): 361-376, 2011

47 Reed, A. II., "Activating the self-importance of consumer selves : Exploring identity salience effects on judgments" 31 (31): 286-295, 2004

48 Raghubir, P., "AIDS and me, never the twain shall meet : The effects of information accessibility on judgments of risk and advertising effectiveness" 25 : 52-63, 1998

49 Burnett, John J., "A proposed model of the donation decision process. in Research in Consumer Behavior" JAI Press 1-47, 1988

50 Brewer, M. B., ""Who is this ‘'we’'? Levels of collective identity and self representations" 71 (71): 83-87, 1996