대학생 소비자의 돈에 대한 태도 유형별 의복구매행동 : A Comparison of Different Money Attitudes = The Clothing Purchase Behavior of College Students

다국어 초록 (Multilingual Abstract)

The purposes of this study were to identify money attitudes of college students and to examine both socioeconomic characteristics and clothing purchase behaviors by different money attitudes. For this study, guestionnaires completed by 2-year and 4-year-college students (n＝426) were analyzed by factor analysis, cluster analysis, X²? test, and ANOVA.
The results of this study were as follows:
First, the money attitudes were composed of five factors and they were categorized by three clusters: cluster of considering the money as a tool for future safety, a way of approval and filling up emotions, and inclination toward stinginess and disturst.
Second, the factors which were associated with money attitudes were academic level, education level of parents, household income, students' own income, and the economic level of their households.
Third, in each type of attitudes, the clothing purchase behavior had four steps of decision making: problem recognition, information search, evaluation of alternatives, and the purchases. There were significant differences in the clothing purchase behavior among the money attitude styles.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구방법
• Ⅳ. 연구결과 및 논의
• Ⅴ. 요약 및 결론
• 참고문헌