인문 · 사회편 : 미디어의 스포츠 보도경향(報道傾向)과 수용자(受容者)의 노출실태(露出實態) 및 효과(效果) 분석(分析) = An Analisis on the Effects and Trend of Sports Reports through Mass Media

다국어 초록 (Multilingual Abstract)

The Purpose of this study was to investigate the general trend of sports reports and the responses of the receiver, and to analyse the effects of "Uses and Gratification" as a result of exposure under sports report.In order to perform this study, the sports news of each event in two central newspapers, one local newspaper and three TV Channel were investigated for a Year from August 1, 1989 to July 31, 1990 and also 918 Subjects were randomly Selected from Voluntary Population.The conclusion of this study were as follows :1. The sports reports of TV and newspapers in Korea give preponderance to the ball events such as soccer, baseball, volleyball and basketball, and boxing, and so they don`t function well for the balancable development of sports.2. Usually giving too much time and space to professional sports, the sports reports of TV and newspapers show a heavy commercialistic color.3. The ages and level of education make little difference in the amount that people watch TV sports programs and read sports news. The culture of sports in Korea shows a great consensus beyond ages and educational backgrounds.4. The survey shows that people want more information about health and excercise to be covered in the sports reports referring to the real aspects of the present sports reports.5. In the effects of media connected with the "Uses and Gratification", there was a significant correlation between exposure time of sports reports and release tention needs and affective needs.