User Switching to Cloud Service: A Status Quo Bias Perspective

다국어 초록 (Multilingual Abstract)

This study attempts to develop and test a model for switching behavior to cloud computing services from the status quo bias perspective. The research model posits that both the status quo in incumbent systems such as sunk costs, transition costs, and resistance to cloud services which negatively affect an individual's perceived relative advantage, which in turn, positively influences cloud services adoption. Data collected from students without prior experience using cloud computing was used to test the model using partial least squares. Results indicate that incumbent systems associated with status quo were found to have significant impacts on resistance to cloud computing. This study also found that the relative advantage positively influenced cloud adoption. The implications of these findings for both research and practice are discussed.

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