2000년대 패션에 나타난 프로테스트(Protest) 특성 연구 = A Study on the Trend of Protest in Contemporary Fashion the First Decade of 21st Century

다국어 초록 (Multilingual Abstract)

This study sought to examine and discuss how a trend called ‘protest’ is practically utilized in our contemporary fashion and what it implies to us.
The results of this study can be summarized as follows:
First, in terms of green movements in fashion, it was found that environment-friendly concept had such a considerable influence upon every aspect of society that moral consumption could be more widely propagated into the mind of consumers, ultimately evolving into many consumer movements. As a result, it was found that many fashion makers and related interests have developed and implemented a variety of green projects so far.
Secondly, it was found that morally just and fair trade in fashion has evolved and propagated into ‘moral green consumer movements’ and ‘the eradication of fake’ in an effort to pay fair price for buying eco-friendly goods made by poor producers in the third world.
Thirdly, it was found that catch phrase or slogan has been typically and widely used as a means of fashion advertisement to express human rights or recovery of rights.
Fourthly, it was found that fashion makers have rolled out campaigns for control over breast cancer, skin cancer and AIDS as a part of restoring social benefit from business profits. It is notable that these campaigns become more widely propagated all over the world.
Finally, it was found that many fashion makers and related interests have already joined efforts to raise funds for saving African people from famine or homeless conditions as refugees face, and have coordinated a series of programs for restoring social benefit from business profit so as to seriously consider the social weak and related issues such as women, birth, children, aged people and health, and proactively join collaborative efforts to resolve those issues.

목차 (Table of Contents)

• 〈Abstract〉
• Ⅰ. 서론
• Ⅱ. 패션에서의 프로테스트 출현 배경
• Ⅲ. 패션에 나타난 프로테스트 경향
• Ⅳ. 결론
• 참고문헌

참고문헌 (Reference)

1 박진희, "형지어패럴 유니세프와 협약"

2 김희선, "해외명품업체 국내 `베끼기' 관행 제동"

3 노주현, "패스트패션(Fast Fashion) 현상에 대한 사회문화적 해석" 한국복식학회 59 (59): 27-41, 2009

4 박선희, "패션업체 메세나 현주소"

5 박우혁, "패션업체 기업 이미지를 높여라"

6 안광호, "패션마케팅" 수학사 15-21, 1999

7 전대근, "패션기업의 공공성과 기업이미지의 관계"

8 박광선, "패션, ‘친환경’이 대세"

9 김서나, "트렌드의 새로운 갈림길, 윤리적 패션"

10 석효종, "코치 등 패션 브랜드 핑크 물결"

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12 김진구, "사회 환원 프로그램 활발"

13 육동인, "불황기엔 모방이 생존 키워드, 리메이크 바비 인형 등 인기"

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18 켄 피아티, "그린 마케팅" 삼영사 37-38, 1997

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20 백소용, "공정 커피’ 이어 ‘착한 패션’도 뜬다. -런던·파리·밀라노의 '윤리적 패션' 국내도 열풍-"

21 김은혜, "가장 많이 팔리는 공정 무역 제품은?"

22 황유희, "「드레스투킬」, 「EXR」, 「컨버스"

23 김다희, "‘디자이너 인형’ 유니세프 행사 성황"

24 "http://giordano.co.kr"

25 "http://daum.net/blog"

26 "http://blog.naver.com/sean791"

27 최영진, "Protest-friendly Trend"

28 김민아, "Fashion Targets Breast Cancer(FTBC)"

29 Hamilton, J. A, "Dress as a Reflection and Sustainer of social Reality : A Cross-Cultural Perspective" 7 (7): 16-22, 1989

30 서유리, "American Hippie와 그 복식에 관한 연구" 19 (19): 281-, 1995

31 유홍식, "1970년대의 펑크 룩이 1990년대의 펑크패션에 미친 영향 연구" 한복문화학회 9 (9): 11-22, 2006