In general, experiment is widely known for the best research method in the social science to investigate the causal relationships among the relevant variables. But many factors can contaminate the measurement and produce various artifacts in the proce...
In general, experiment is widely known for the best research method in the social science to investigate the causal relationships among the relevant variables. But many factors can contaminate the measurement and produce various artifacts in the process of experimental research. Among them, Experimenter-Expectancy Effect(EEE) that is held and communicated to the subject by the experimenter and Evaluation Apprehension(EA) that might be felt by the subject in the process of experiment are the most influential and important contaminators. The purpose of this paper is to identify the relevant factors which influence the EEE and EA, and to explore the methods to control those factors.
In addition, it is argued in this paper that we need to know not only the individual effects of EEE and EA, but the patterns and conditions of their interaction effects, for the more comprehensive understanding of the social-psychological contexts of experimentation. The implication of this argument and future research directions are then discussed.