각 국가(대륙)별 온라인쇼핑 해외 직접 판매액: 미국, 중국, ASEAN, 일본, EU를 대상으로 = Online Shopping Overseas Direct Sales by each Country(Continent): For the USA, China, ASEAN, Japan, EU

다국어 초록 (Multilingual Abstract)

The purpose of this study is to look at the overseas direct sales of online shopping in Korea, and to find out the phenomenon of mutual synchronization and future progress by comparing and analyzing the fluctuation rate of sales by country(continent). To this end, we collected data from KOSIS’ “Overseas Direct Sales of Online Shopping by Country(Continent)”. The analysis period used a total of 26 quarterly data from the first quarter of 2014 to the second quarter of 2020. We calculated analysis data using the rate of change compared to the previous quarter for each country (continent).
In the first quarter of 2020, overseas direct sales of online shopping in Korea amounted to KRW 1.48855 billion, an increase of 18.8% compared to the first quarter of 2019. By country, China, ASEAN, and the United States ranked highest. By product, cosmetics, clothing, fashion, albums, videos, and musical instruments were the highest. Overseas direct purchase of online shopping was KRW 9793 billion, an increase of 8.1% from the previous year. By country, the order of the US, EU, and China was the most. By product, clothing and fashion, food and beverages, home appliances, electronics, and communication devices were the highest.
In terms of Descriptive Statistics, the average since the first quarter of 2014 has increased by 10.1% in Total, 14.2% in China, 6.1% in ASEAN, 5.2% in the US, 4.9% in Japan & 2.9% in the EU. The standard deviation was calculated in the order of 24.9 in China, 24.5 in ASEAN, 20.7 in the EU, 19.5 in the US, and 17.9 in Japan, compared to Total 18.9. As a result, China has relatively stable volatility.
As a result of correlation analysis, the correlation coefficient was calculated high in the order of China (0.97), EU (0.45), US (0.41), ASEAN (0.35), and Japan (0.31). Total showed a very high correlation with China, but showed a similar level of correlation with the EU, the US, ASEAN and Japan. As a result of regression analysis, the coefficient of the dependent variable Total was 0.02 in the US, 0.67 in China, 0.06 in Japan, 0.06 in ASEAN, and 0.08 in the EU, showing an absolutely high number with China. Since 2014, it was judged that Total has been mostly affected by Chinese sales. Only China was statistically significant.
Looking at the growth rate trend, as of the first quarter of 2014, China surpassed 3,000% (2019) and ASEAN surpassed 500% (2019). However, China and ASEAN rapidly declined in 2000 as consumption declined due to the corona19. On the other hand, in the case of the US, Japan, and the EU, it is maintained at a certain level without a large fluctuation between 100% and 250%. In the distribution chart analysis, Total and China are mainly distributed between -30∼40% and show similar shapes.
In the Scatter Charts analysis, Total and China are going upward in a straight line, showing a very high level of synchronization. On the other hand, Total, the US, Japan, ASEAN, and the EU showed relatively little coordination because it was difficult to confirm their direction. In the impact response analysis, the impact of China on Total since 2014 is largely shown. Therefore, it seems that we need a lot of attention to change in China in order to increase the total in the future.
It was found that China accounts for more than 85% of the total. When looking at the sales amount by product, it was found that most of the younger generations prefer cosmetics, clothing and fashion products, albums, videos, musical instruments, home appliances, electronics, and communication devices. Due to the recent Korean Wave, K-Beauty, K-Fashion, and K-Pop were judged to play a large role in online shopping sales.
In order to steadily increase Korean overseas online shopping sales in the future, the following are necessary. First, the Korean Wave must continue to increase. Second, we need to make efforts to develop new markets including China, ASEAN, EU, the US, the Middle East, Oceania and Latin America. Due to the recent Corona 19, the proportion of online shopping in Korea and abroad is increasing. Therefore, we will have to work together to find countermeasures and effective solutions.

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