여행상품 인증제도 도입 방안에 관한 연구 = A Study on the introduction of certification system for travel services and packages

다국어 초록 (Multilingual Abstract)

Travel industry in Korea has growed quickly in quality and quantity since the liberalization measures. However, some travel agents tend to copy the travel services and packages developed and offered by other agents. This has caused the disturbance in the structure of distribution. For this reason, it is essential to introduce the certification for excellent travel services and packages. If such a system is introduced, consumers will have the opportunity to choose the best one available. In addition, it will add in the development of domestic travel industry by acting publicity campaign for excellent services and packages both Korea and abroad.
There are several steps which must be taken to introduce and effectively settle the certification system for travel services and packages.
First, an method of assessment should be constructed. This method should be understood by travel agents and consumers.
Second, the government should give incentive to travel agencys which develop good travel services and packages.
Third, the government should be careful when they decide the area of application and select committee who will investigate which services and packages are the best.
In conclusion, the certification for travel services and packages will make a contribution to an increase in the rate of competition among domestic travel agencys. In order to maintain this, the government should continuously review travel services and packages and perform quality control and check on a regular basis.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 문제의 제기 = 1
• 2. 연구의 목적 = 3
• 3. 연구의 범위와 방법 = 3
• Ⅱ. 여행상품 인증제도의 이론적 배경 = 4
• 1. 여행상품 인증제도의 의의 = 4
• 2. 여행상품 인증제도의 기능 = 5
• 3. 여행상품의 인증제도를 위한 구성요소 = 6
• 4. 여행상품 인증제도와 수명주기(Life Cycle) = 7
• Ⅲ. 여행상품 인증제도 도입을 위한 여행업 상품 개발실태 = 8
• 1. 개관 = 8
• 2. 여행업 상품개발 현황 = 9
• 3. 여행상품 개발실태 = 10
• Ⅳ. 여행상품 인증제도 도입을 위한 상품의 품질 및 소비자 보호문제 = 11
• 1. 여행상품의 품질문제 = 11
• 2. 여행상품과 소비자 보호문제 = 13
• Ⅴ. 유사한 인증제도 실태와 여행상품 인증제도 도입상의 문제점 = 17
• 1. 유사한 상품 인증제도 운영 실태 = 17
• 2. 여행상품 인증제도 도입상의 문제점 = 21
• Ⅵ. 여행상품 평가 및 인증제도의 운영 방향 = 22
• 1. 평가 인증 방법 = 22
• 2. 여행상품 인증제도 운영방향 = 25
• Ⅶ. 결론 = 26
• <참고문헌> = 28
• ABSTRACT = 30