기업 윤리에 관한 인터넷 기업 경영자들의 의식과 행동에 관한 연구 = Attitude and Behavior of Internet Firms' Managers towards Ethical Issues

다국어 초록 (Multilingual Abstract)

Recent developments in information technology, in particular the growth of Internet and computer networks, have fueled the exponential growth in transaction frequencies and sales volume using Internet. The majority of the consumers is not comfortable with Internet transactions and still prefers conventional business to Internet business. Their concern and reluctance stem from two factors: pay-before-delivery policy of Internet firms, and limited examination and selection of products and services via computer monitors. These problems have significantly increased the risk borne by consumers of Internet business compared to those of conventional business.
This study examines whether attitude and behavior of Internet firms' managers towards ethical issues alleviate of aggravate these problems, which, in turn, draw or repel potential consumers for Internet business. The empirical findings obtained from the responses of 228 managers of Internet commerce, contents or infrastructure firms support the hypothesis that managers' personal attitude are in line with deontology, distributive justice, and moral rights. But their behavior in corporate decision-making is isn line with utilitarianism and ethical relativism.
Well aware of such antinomy of Internet managers, consumers protect themselves by confining their Internet transactions to firms with both online offline channels or relatively larger firms whose attitude as well as behavior are believed to supports deontology, distributive justice, and moral rights.

목차 (Table of Contents)

• Ⅰ. 서론
• 1. 문제의 제기
• 2. 인터넷 기업과 전통 기업의 문제
• 3. 연구의 범위
• Ⅱ. 인터넷 비즈니스의 특성과 윤리정책
• 1. 인터넷 비즈니스의 업무환경
• 2. 인터넷 비즈니스의 전통거래의 차이
• Ⅲ. 인터넷 기업의 윤리정책
• 1. 설문조사 대상자의 선정
• 2. 윤리정책으로 채택이 가능한 이론
• 3. 인터넷 기업의 윤리정책에 대한 소비자들의 대응
• Ⅳ. 인터넷 커머스의 현황에 나타나는 고객의 대응
• 1. 인터넷 커머스를 수행하는 기업의 수
• 2. 인터넷 커머스를 수행하는 기업의 매출액
• 3. 인터넷 커머스를 수행하는 기업의 평균 매출액
• Ⅴ. 結論