The Types of Audience’s Preferences of Male Idol Stars appearing in TV Dramas

다국어 초록 (Multilingual Abstract)

This study aims to examine the types of audience’s preference of idol stars appearing in dramas. Accordingly, it used Q-Methodology. As a result, various characteristics by the types of the customers’ preferences of idol stars appearing in broadcast dramas were found. The characteristics of each type included the following three categories: first, the type of pursuing a commoner style while preferring the looks and characters that are well harmonized with dramas; that of pursuing a heroic style while emphasizing the stars’ acting abilities as well as their charismatic style; and lastly, that of pursuing all-round entertainer style while emphasizing the stars’ individual talents and the awareness of them rather than the overall completeness of the dramas. What could be inferred from the classifications of the types of preferences was that the public’s values of the stars as new idols; i.e. idol stars emerged in earnest unlike the past. Therefore, in order to study the industrial values of the stars, from now on, extensive studies and investigations on the public’s tastes, interests, and preferences, and the phenomena of fandom which cover all these, instead of approaches from the phenomenon of the stars itself should be carried out together.

참고문헌 (Reference)

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