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Further Evidence on the Psychometric Properties of Servqual in Turkey: A Replication & Extension
Yavas, U. EUROPEAN MARKETING ASSOCIATION 1998 p.59-70
An Analysis of Network Organizations with Market Perspective: Cases of Turkish Firms
Sabri Erdil, T. EUROPEAN MARKETING ASSOCIATION 1998 p.71-80
Effects of Service Quality Perceptions on Expectations
Pyo, S.-S. EUROPEAN MARKETING ASSOCIATION 1998 p.81-90
The Influence of Learning on Brand Switching
Wu, C. EUROPEAN MARKETING ASSOCIATION 1998 p.91-102
Marketing, Economics & Management Style in Iran and its Competitors
Sanaie, A. EUROPEAN MARKETING ASSOCIATION 1998 p.103-110