This study aims to develop a measurement scale that can be used in understanding perceived value among international tourists who eat at local food restaurant. The measurement scale was developed by following three stage process including initial item...
This study aims to develop a measurement scale that can be used in understanding perceived value among international tourists who eat at local food restaurant. The measurement scale was developed by following three stage process including initial item generation, scale development, and scale evaluation. The result found five factors: ‘service quality value’, ‘authentic experience value’, ‘emotion experience value’, ‘social value’, and ‘utility value’. This scale found new items for understanding international tourists’ perceived value of dining at local food restaurant. And this study have some potential applications that can serve as a framework for further empirical research.