중국을 활용한 대기업-중소기업 간 협력전략: 포스코와 오스템의 Joint Venture 사례연구 = Win-Win Partnership between the Large- and mid-size companies: The Case of International Joint Venture Between POSCO and Austem

다국어 초록 (Multilingual Abstract)

As the polarization between the large- and mid-size companies has increased, the government has carried out new policies to stimulate collaboration among the large- and mid-size companies. However, the government effort have not been very effective because the parasitic collaboration, large firms`` giving benefits to small firms without getting anything in returns, cannot work in the long term. This paper examines a case of international joint venture(POS-Austem) founded by POSCO and Austem, in which both firms achieved reciprocal benefits. By collaboration between the two firms, POSCO could expand its business to the automobile component industry and strengthen a captive market of automobile steel plate. Austem could secure a supply of high quality steel which is the most important element of the components that it produces. POS-Austem was established in KunShan, China which offered the groundwork for the successful collaboration between POSCO and Austem. China was considered as a cheap manufacturing, and, recently, it is regarded as a potential consumer market. The findings of this paper show that China can also afford a foothold to solve domestic economic problems such as resolving polarization among firms and revitalizing insolvent enterprises.

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