건강기능식품 구독서비스의 모바일 앱 인터페이스 디자인 제안 = Proposal of Mobile Application Interface Design of Health Functional Food Subscription Service

다국어 초록 (Multilingual Abstract)

Background: Recently, the use of health functional food subscription services has increased rapidly, and at the same time, the active launch of mobile apps has made it more convenient for users to use various functions of the service. However, looking at user reviews of major apps, it was confirmed that the user's concerns were not fully reflected in the service. Therefore, this study aimed to identify the necessary functions for problem solving by examining the user experience, derive the value that users expect for the service, and propose an interface design of a mobile app based on them.
Methods: First, the necessity of this study was confirmed by understanding the background of health functional food subscription services and the meaning of mobile apps in service development. Next, by conducting a user research, the functions necessary for the service were derived based on the problems experienced by the user, and separately, after collecting value items, a survey and factor analysis were conducted to derive user expected values. Finally, the interface of the mobile app was designed as an example by reflecting the expected value for each derived service function.
Results: Five functions necessary for the service were derived: personalized health functional food recommendation, health functional food subscription management, health functional food intake management, health functional food search and health content, and six values were derived: utility, recommendability, continuity, professionalism, informativeness, and sensibility. Finally, after selecting the expected values to be pursued first when providing each function, the mobile app interface design for each service function was presented as an example by applying them.
Conclusion: This study is meaningful in that it empirically explores the functions of the service app that users really need at the present time when health functional food subscription services are growing rapidly, and proposes the design of the mobile app interface to reflect the user's expected values.