Innovation Strategy for the Korean Shipbuilding Industry Based on Analysis of the Shift in Industrial Leadership

국문 초록 (Abstract)

본 연구는 우리나라 산업주도기업이 지속적으로 선두위치를 유지하게 하는 혁신전략을 도출하는 것이다. 이를 위해 조선산업의 산업주도권 변천과정을 사례로 연구하였다. 조선산업에서 주도기업이 쇠퇴하는 핵심요인은 현상유지적 경영치중, 급증하는 유력제품에서의 혁신부진, 변화에 저항하는 조직관성인 것으로 나타났다. 시장의 승자는 경쟁력의 우위보다는 변화에 누가 빨리 대응하느냐에 달려 있었고 과거의 성공전략으로는 선두위치를 유지할 수 없음도 밝혀졌다. 주도기업 쇠퇴의 근본원인은 과거의 커다란 성공으로 인해 경쟁상황의 변화에도 기존의 전략을 고집하고 대응을 지연시키는 혁신의 실패에 있었다. 연구결과, 우리나라 산업주도기업이 선두를 유지하기 위한 혁신전략으로 현재의 성공에 안주하지 않고 새로운 변화에 적합한 고객지향형 혁신을 중시하는 경영체계를 구축해야 하는 것과 불황기를 잘 대처하지 못해 재성장의 기회를 상실하였으므로 불황기에 대비한 전략수립 등을 제시하였다. 본 연구가 우리나라 다른 산업의 새로운 전략수립에 기여할 것으로 기대한다.

다국어 초록 (Multilingual Abstract)

The purpose of this paper is to provide an innovation strategy for a leading industrial company. We analyze the process of a shift in industrial leadership using the shipbuilding industry as a case study. This paper explains that the three core factors of decline are immobilization, lack of innovation for major products, and organizational inertia. This study presents that the leader of a market is not decided by strong competitiveness, but by quick reaction to major customers" needs, and that out-of-date strategies do not contribute to maintaining leadership. As a result of this study, it shows that the leading Korean industrial companies shall establish a new innovation-oriented and customer-oriented management system that is flexible enough to anticipate and respond to the changes in new competitive environments. These findings contribute to the formulation of new strategies for other manufacturing industries in Korea.

목차 (Table of Contents)

• 국문요약
• ABSTRACT
• Ⅰ. Introduction
• Ⅱ. Theoretical Background
• Ⅲ. Analytic Framework
• Ⅳ. A Case Study: Shipbuilding Industry
• Ⅴ. The Innovation Strategy of the Korean Shipbuilding Industry
• Ⅵ. Conclusion
• References

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