지방도시의 소비자행동 분석과 소매업의 활성화방안 모색 = Analysis of Consumer Behavior and Improvement Ways to Activate Retail Industry in the Local Town

다국어 초록 (Multilingual Abstract)

In this paper, the behavior and tendency to consume is studied over the regular customers of retail stores in local town. And on the base of the study, the ways the retail stores in local town can be survived and grown are presented. In this study, it is shown that the customers of retail stores in town go around long distance, looking for relatively cheaper and more convenient shopping environment(usually provided by international and national mega-distribution markets), and that they are normally dissatisfied with shopping environment in their local area.
For the resolution of this problem, following prescription is suggested. 1) The retail stores in local town should have further improvement in efficient management, competitive price, srevice quality, and development of peculiar local merchandise. 2) The concerned government office should support to estavlish the distribution information system of the distribution industry and to open the internet-shopping-mall for their local merchandise, and should promote traditional markets to be attractive tour place, and should provide juridical and systematic supports for animating the local distribution industry. 3) It is necessary to educate the residents to understand the reality of current distribution industry and economic situation in local town and control their tendency and behavior to consume for the sake of economy of their local area.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 소매점의 소비자행동 실태분석
• 1. 조사개요
• 2. 설문분석결과
• Ⅲ. 소비부진에 관한 대응방안 모색
• 1. 유통업계의 자구방안
• 2. 행정기관의 지원방안
• 3. 지역주민의 대응자세
• Ⅳ. 결론