1 정창준, "페이스북 광고메시지의 융합형태와 SNS속성이 브랜드태도 및 구매의도에 미치는 영향" 한국융합학회 9 (9): 187-201, 2018
2 Wojdynski BW, "The deceptiveness of sponsored news articles: How readers recognize and perceive native advertising" 60 (60): 1475-1491, 2016
3 Cassidy J., "Me Media: How Hanging out on the Internet Became Big Business"
4 Lab IM, "Infographic: Exploring the effectiveness of native advertising"
5 Wojdynski BW, "Going native:Effects of disclosure position and language on the recognition and evaluation of online native advertising" 45 (45): 157-168, 2016
6 Facebook, "Facebook Reports Fourth Quarter and Full Year 2019 Results"
7 Krasnova Hanna, "Envy on Facebook: A Hidden Threat to Users' Life Satisfaction" 92 : 1477-1491, 2013
8 Van Reijmersdal EA, "Effects of disclosing sponsored content in blogs:How the use of resistance strategies mediates effects on persuasion" 60 (60): 1458-1474, 2016
9 Facebook, "Drive Conversions on Every Device with Dynamic Product Ads"
10 Lieb R, "Defining and mapping the native advertising landscape" 2013
1 정창준, "페이스북 광고메시지의 융합형태와 SNS속성이 브랜드태도 및 구매의도에 미치는 영향" 한국융합학회 9 (9): 187-201, 2018
2 Wojdynski BW, "The deceptiveness of sponsored news articles: How readers recognize and perceive native advertising" 60 (60): 1475-1491, 2016
3 Cassidy J., "Me Media: How Hanging out on the Internet Became Big Business"
4 Lab IM, "Infographic: Exploring the effectiveness of native advertising"
5 Wojdynski BW, "Going native:Effects of disclosure position and language on the recognition and evaluation of online native advertising" 45 (45): 157-168, 2016
6 Facebook, "Facebook Reports Fourth Quarter and Full Year 2019 Results"
7 Krasnova Hanna, "Envy on Facebook: A Hidden Threat to Users' Life Satisfaction" 92 : 1477-1491, 2013
8 Van Reijmersdal EA, "Effects of disclosing sponsored content in blogs:How the use of resistance strategies mediates effects on persuasion" 60 (60): 1458-1474, 2016
9 Facebook, "Drive Conversions on Every Device with Dynamic Product Ads"
10 Lieb R, "Defining and mapping the native advertising landscape" 2013
11 이첨, "Cost-Per-Action 광고 방법을 이용한 Conversion Action Data 메커니즘의 평가" 한국경영정보학회 10 (10): 123-135, 2008
12 Aguilar J, "An Adaptive Intelligent Management System of Advertising for Social Networks: A Case Study of Facebook" 5 (5): 20-32, 2018
13 E-Marketer, "All Eyes on Native Advertising, Despite Uncertainties"