‘이미지 읽기 시대’(读图时代)의 문화 상황과 ‘문자-이미지’의 관계 정립을 위한 소고 = 2000년대 중국 내 관련 현상과 논의를 중심으로

다국어 초록 (Multilingual Abstract)

This study investigates the desirable relationship between ‘character’ and ‘image’ by looking at the debate that occurred in China in 2000’s with the concept of ‘image reading age’. This paper mainly deals with the debates on ‘commerciality’ and ‘popularity’ of ‘image reading age’ and the history of ‘image’ as media among the discussions in China. As critics of the concept of ‘image reading age’ pointed out, it was a concept that clearly emerged from commercial intentions and flowed into the academic realm. However, ‘image reading age’ is an era that exists extensively, and it is necessary to be seriously treated academically to establish a new relationship between ‘character’ and ‘image’. I think it is necessary to criticize the nature of the global capitalist ideology implied by today’s ‘cultural commercialization’ trend, but it is not right to put the stigma of commercialism solely on the ‘image’ media.
On the other hand, the attempt to grasp the media of ‘image’ historically helps to understand the nature of ‘image reading age’. This study examined the related debates generated in China through Vilém Flusser’s media theory. Vilém Flusser saw today’s ‘technical image’ as an abstraction of text of characters. Accordingly, since the text is already embedded in the ‘technical image’, it has different characteristics from the images of the pre-modern era. In addition, Vilém Flusser builds a theory that criticizes modernist performancism and efficiencism ideology by associating ‘technical image’ with ‘play’. This theory of Vilém Flusser helps to recognize that the relationship between letters and images is not unequal, but a relationship that requires harmony.

목차 (Table of Contents)

• 1. 들어가는 말 : ‘이미지 읽기 시대’ 개념의 등장과 그 문화 상황
• 2. 상업화 · 대중화 전략으로서의 ‘이미지 읽기’에 관한 논의
• 3. ‘이미지’ 미디어의 역사적 함의와 ‘문자-이미지’의 관계 설정
• 4. 나오는 말
• 參考文獻
• Abstract

참고문헌 (Reference)

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