CVM을 이용한 승마체험의 가치평가

다국어 초록 (Multilingual Abstract)

The purpose of this study was to estimate the economic value of horseback riding experience using a dichotomous choice contingent valuation method (DC CVM). This study also aimed to identify independent variables that determine the willingness to pay (WTP) for horseback riding experience. Onsite surveys were conducted with residents of Seoul and Gyeonggi province using a quota sampling method based on population, age, and gender. The results of CVM show that the economic value of the horseback riding was estimated to be KRW 59,811 per person using WTP truncated method, KRW 60,978 using a WTP mean, or KRW 57,178 using a WTP overall mean. The results of the logit model also indicate that variables of bid (price), interest in the horseback riding and its needs, age, and education were important explanatory variables in predicting WTP for horseback riding.

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