The aim of this study was to investigate the relationship between fashion terms and the preference for persimmon-dyed cotton fabrics, known in Korea as Galchon, against specimens` CIE colorimetric attributes, using cross-cultural psychophysical assess...
The aim of this study was to investigate the relationship between fashion terms and the preference for persimmon-dyed cotton fabrics, known in Korea as Galchon, against specimens` CIE colorimetric attributes, using cross-cultural psychophysical assessments involving 58 color-normal observers. Cotton fabrics were dyed with persimmon, in a range of shades, and in some cases, were also iron-mordanted. Textile and fashion students from Jeju National University in Korea and North Carolina State University in the USA participated in visual assessments to rate representative fashion terms including “Classic,” “Elegant,” “Romantic,” “Active,” and “Ethnic” using a semantic differential method. Most of the naturally dyed cotton fabrics were positively associated with the term “Classic” by both observer groups, though more strongly by the Americans. Mordanting with iron weakened the association with the terms “Elegant” and “Romantic” for both groups and the responses to these terms showed a weak negative correlation with chroma, C*. Ratings for the fashion image representing “Ethnic” negatively correlated with lightness, L*. Color preference “Like” by two groups correlated mainly with responses for “Elegant” and “Romantic.” Results provide additional data for quantification of fashion terms and preference against CIE colorimetric attributes using cross-cultural psychophysical assessments.