1 Berger, Jonah, "Where Consumers Diverge from Others: Identity-Signaling and Product Domains" 34 (34): 121-134, 2007
2 Snyder, C. R, "Uniqueness" Plenum 1980
3 Nail, Paul R, "Toward an Integration of Some Models and Theories of Social Response" 100 : 190-206, 1986
4 Childers, Terry L, "The influence of familial and peer-based reference groups on consumer decisions" 19 (19): 198-211, 1992
5 Brewer, Marilynn B, "The Social Self:On Being the Same and Different at the Same Time" 17 : 475-482, 1991
6 Bourne, Francis S, "Some Applications of Behavioral Research" UNESCO 207-257, 1957
7 Merton, Robert K, "Social Theory and Social Structure" The Free Press 225-275, 1949
8 Ariely, Dan, "Sequential choice in group settings: Taking the road less traveled and less enjoyed" 27 (27): 279-290, 2000
9 Bearden, William O, "Reference Group Influence on Product and Brand Purchase Decisions" 9 : 183-194, 1982
10 Kelman, Herbert C, "Processes of Opinion Change" 25 (25): 57-78, 1961
1 Berger, Jonah, "Where Consumers Diverge from Others: Identity-Signaling and Product Domains" 34 (34): 121-134, 2007
2 Snyder, C. R, "Uniqueness" Plenum 1980
3 Nail, Paul R, "Toward an Integration of Some Models and Theories of Social Response" 100 : 190-206, 1986
4 Childers, Terry L, "The influence of familial and peer-based reference groups on consumer decisions" 19 (19): 198-211, 1992
5 Brewer, Marilynn B, "The Social Self:On Being the Same and Different at the Same Time" 17 : 475-482, 1991
6 Bourne, Francis S, "Some Applications of Behavioral Research" UNESCO 207-257, 1957
7 Merton, Robert K, "Social Theory and Social Structure" The Free Press 225-275, 1949
8 Ariely, Dan, "Sequential choice in group settings: Taking the road less traveled and less enjoyed" 27 (27): 279-290, 2000
9 Bearden, William O, "Reference Group Influence on Product and Brand Purchase Decisions" 9 : 183-194, 1982
10 Kelman, Herbert C, "Processes of Opinion Change" 25 (25): 57-78, 1961
11 Whittler, Tommy E, "Model's race: A peripheral cue in advertising messages" 12 (12): 291-301, 2002
12 Calder, Bobby J, "Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach" 4 : 29-38, 1977
13 Hogg, Michael A, "Intergroup Behaviour, Self-Stereotyping and the Salience of Social Categories" 26 (26): 325-340, 1987
14 Cohen, Joel B, "Informational Social Influence and Product Evaluation" 56 : 54-59, 1972
15 Brewer, Marilynn B, "Handbook of Self and Identity" 480-491, 2003
16 Terry, Deborah J, "Group norms and the attitudebehavior relationship: A role for group identification" 22 : 776-793, 1996
17 Park, C. Whan, "Familiarity and Its Impact on Consumer Decision Biases and Heuristics" 8 : 223-230, 1981
18 Venkatesan, M, "Experimental Study of Consumer Behavior Conformity and Independence" 3 : 384-387, 1966
19 Grubb, Edward L, "Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach" 31 : 22-27, 1967
20 Bearden, William O, "Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity" 16 : 461-471, 1990
21 White, Katherine, "Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence" 34 (34): 525-536, 2007
22 Snyder, C. R, "Abnormality as a Positive Characteristic:The Development and Validation of Scale Measuring Need for Uniqueness" 86 : 518-527, 1977
23 Deutsch, Morton, "A Study of Normative and Informational Social Influences Upon Individual Judgment" 57 : 629-636, 1955