BSA 기법을 활용한 사업유형별 베트남 건축시장 진출 역량 평가

다국어 초록 (Multilingual Abstract)

With achieved US$ 500 Billion international cumulative construction order in 2012, the Korean government presented overseas construction industry visions for international orders of US$ 100 Billion and entering the top five countries in global construction market. Also, Korean companies are developing strategies for expansion of international markets. However, East Asia construction market is getting bigger and developing especially Vietnamese construction market. This study provides data-based advice on securing competence for Korean construction companies entering the Vietnamese Building Construction Market. To analysis construction firm’s competitiveness for Vietnamese Building Construction Market, FGD was utilized and BSA model was applied to the valuable analysis. The results of this study were as follows; supply chain management, supplier relationship management, and brand marketing power are needed for public tender projects and F/S, global project financing, and economic analysis are needed for construction investment projects.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 문헌고찰
• 3. 베트남 건설시장 진출현황 및 사업참여 형태
• 4. BSA 결과 분석 및 시사점
• 5. 결론
• 참고문헌

참고문헌 (Reference)

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3 김병일, "실물옵션 및 시나리오 분석을 활용한 해외 건설시장 진출 의사결정 지원모델의 개발" 한국건설관리학회 10 (10): 135-147, 2009

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8 "Global Construction Outlook: Executive Overview" (First-Quarter) : 2010

9 Krueger, R. A., "Focus groups: A practical guide for applied research" Sage Publications, Inc. 1988

10 Debus, M., "A handbook for excellence in focus group research. HEALTHCOM Project special Report Series" Porter/Novelli 1988