The study, first, reviews cost-effective benefits and economic impacts of event tourism. Secondly, this study examines the foreign examples of event tourism strategies which are being made efficiently and successfully to foster their local image, econ...
The study, first, reviews cost-effective benefits and economic impacts of event tourism. Secondly, this study examines the foreign examples of event tourism strategies which are being made efficiently and successfully to foster their local image, economy, and urban development.
Finally, several event tourism strategies are suggested 1) to promote local festivals in Korea as the excellent cultural tourism products with the high developmental potentials, 2) to overcome local off-season barrier, 3) to maximize of local tourism income though the event tourism, and 4) to establish the educational program for attracting more local volunteers.