This research attempts to make a marketing approach to increase the competition of a golf industry. the goals of this research are following: First, the goal of this experiment is collecting consumers based on former experiment about leisure life styl...
This research attempts to make a marketing approach to increase the competition of a golf industry. the goals of this research are following: First, the goal of this experiment is collecting consumers based on former experiment about leisure life style. Second, the goal of this experiment is showing various factors of choosing a drinking and eating enterprise by targeting on collected consumers. Resulted by real experiments, the crowd of consumers by leisure life style is consisted of social-intention group, social-intention group and exercise-preference group. Each group has a partial difference on choosing drinking and eating goods in a golf course. These results show that there are many customers with variety, and the golf course as a means of leisure culture has roughly changed.