능력주의 신념이 자선 행동에 미치는 영향 = The Effect of Meritocratic Belief on Charitable Behavior

다국어 초록 (Multilingual Abstract)

In contemporary society, where meritocracy is deeply rooted, there has been limited research on its influence on individual behavior and decision-making. This study investigates how meritocratic beliefs impact decisions related to philanthropic behavior. Meritocracy is the belief that success and wealth should depend on an individual's abilities, talents, and hard work, rather than on external factors. In this line of thought, one might anticipate that high meritocracy adherents would engage in more prosocial behavior. However, this study hypothesizes that high meritocracy adherents are less likely to participate in charitable activities and exhibit lower levels of prosocial behavior. In both studies, I discovered that high meritocracy adherents were less persuaded by donation messages (Study 1) and demonstrated lower intentions to provide charitable help (Study 2). These findings suggest that high meritocracy adherents express themselves in less prosocial ways, highlighting the potential negative consequences of strongly adhering to meritocratic beliefs.