유아복의 구매와 세탁에 관한 소비자 행동

다국어 초록 (Multilingual Abstract)

The data were collected using a self-administered questionnaire and analyzed using Chi-square test and multiple response analysis, and SPSS 12.0 statistics package was used. Consumers were separated into two groups according to washing machine types with general pulsa- tor type and drum-type. Consumer's behaviors between general pulsator type group and drum-type group of washing machines were also examined. The Results of this study were as follows: 1. The purchase rate of baby's clothing was high compare to that of general clothing of family. The consumers with babies had priority on textile materials (cotton 100%) as baby's clothing. As for the consumer's behaviors between the purchase of baby's clothing and the consumer's characteristics, they showed a significant differences according to the consumer's characteristics like education level and washing machine types using by consumers. 2. The removal of soils including various foods was very important on the laundering of baby's clothing. Especially the rinsing of detergents was important on the laundering. Because they considered toxicity of detergents was high and harmful to the baby, and detergent's components such as surfactants, builders, and another additives could not removed completely with normal laundry courses by washing machines. 3. There were significant differences between general pulsator type group and drum-type group of washing machines on the purchase and the laundering of baby's clothing.

목차 (Table of Contents)

• I. 서론
• II. 연구방법
• 1. 측정도구
• 2. 조사대상 및 분석
• III. 연구결과 및 고찰
• 1. 인구통계적 특성
• 2. 유아복의 구매에 관한 소비자 행동
• 3. 유아복의 세탁에 관한 소비자 행동
• IV. 결론
• 감사의 글
• 참고문헌