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다국어 초록 (Multilingual Abstract)

Through this study, we want to examine and empirically verify cognitive resistance factors that affect personal and social acceptance of digital transformation (DT). We established a relationship of personal and social acceptance with factors derived from a literature review, and designed research models and hypotheses combining DT resistance attitudes. Then, financial practitioners were asked about their perception of DT, and data analysis was conducted with factor analysis and multiple regression analysis. This study finds out that accetance factor for DOI, organizational and behavioral factors, which are determinants derived from previous studies, do not affect DT acceptance resistance and DT acceptance resistance does not negatively affect personal and social acceptability. However, DT acceptance resistance had a mediating effect in the relationship between accetance factors for DOI/organizational and environmental factors and personal acceptability. In addition, it was confirmed that there may be other influences due to partial mediating on social acceptability. The purpose of this study is to study the influence of factors influencing the acceptance resistance of DT and to empirically confirm this by conducting a survey on the practitioners of companies implementing DT. Future research, it needs to explain the diffusion of innovation and additional determinants of DT acceptance resistance and the other industry.

참고문헌 (Reference)

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