In present thesis I have in detail analyzed the linguistic qualities and pragmatic principles of language use in the activities of PR .The paper consists of two parts: Pare one, mainly discuses of the distinguishing features of language use in PR. The...
In present thesis I have in detail analyzed the linguistic qualities and pragmatic principles of language use in the activities of PR .The paper consists of two parts: Pare one, mainly discuses of the distinguishing features of language use in PR. The characters are quality of virtues, quality of emotion, quality of control and quality of standards. Part two, mainly discuses basic pragmatic principles of language arts in PR. They are: 1 principle of sincere. 2 principle of condition in concordance with the language situations. It also consists of two parts. One is controlling of the use of language by the social situation, the other is concord with and makes advantages of the situation by language use 3 principle of effective communications. It includes the progress of mutual communication and the classifications. 4 principle of well performance.<br/>