설득상황에서 사전경고에 의한 태도 변화 = The effects of a forewarning on the attitude change in the persuasive The effects of a forewarning on the attitude change in the persuasive communication

다국어 초록 (Multilingual Abstract)

Not only can receiving a persuasive message produce change in a person's attitudes, but merely expecting to receive a persuasive message can alter the impact a message has or even evoke attitude change before the message is received.
The purpose of this study is to review the major theories and the results of studies about the effects of the forewarning on the attitude change in a persuasive communication. And to attempt to suggest the future tasks in this field.
There are widely two types of the trends in the studies on the effects of forewarning. On the one hand, the effects of forewarning on anticipated attitude change have been examined. On the other hand, there are studies in which the effects of forewarning on persuasion have been investigated.
Although the self-esteem theory, the moderation hypothesis, and the impression management theory have been suggested to account for precommunication belief change caused by forewarning, each of them has limits to explain fully this phenomenon. Accordingly, it is necessary to make clear the interrelation among these theories and each explanation. And the development of appropriately integrated model is demanded for the future research. Furthermore, because anticipated attitude change is regarded as a adaptively elastic shift engendered by a situational pressure, it is asked to reexamine the concept of an attitude.
Forewarning inhibits persuasion and produces resistance to persuasive communication as well as can produce attitude change after persuasive message is received. In the previous studies, level of ego-involvement, type of forewarning, and timing have been inquired as a determinant of the resistance against the persuasive communication. But it is required to clear up the effects of forewarning in the specific conditions in which other factors such as personal characteristics, self-esteem sex and so on are considered. While the psychological reactance theory and the counter argument model have been suggested as a explanation about the intervening process of the resistance to a persuasive message, the psychological processes such as a understimation or distortion about the persuader or persuasive message should be examined.
Finally, so far no one study on effects of forewarning has focused to both before and after persuasive message is receiving. Thus a time-serial approach is needed to verify the processes in which a attitude change is facilitated or inhibited before and after a persuassive communication is presented.