This research focuses on applying the new concept of ``urban scene`` to the metropolitan city of Seoul. In so doing, the research draws a map of ``Seoul Scenes`` in terms of five different sub-dimensions of urban scenes:traditional, glamour, bohemia...
This research focuses on applying the new concept of ``urban scene`` to the metropolitan city of Seoul. In so doing, the research draws a map of ``Seoul Scenes`` in terms of five different sub-dimensions of urban scenes:traditional, glamour, bohemian, ethnic, and global scenes. The research first describes the concept of urban scene and its importance in urban policy planning. The basic argument of the urban scene approach is that we need to put more emphasis on the consumption aspect of the city, especially on cultural consumption. Thus, the city is now a place of consumption rather than just a place of residence or production. Based on the theoretical discussion of urban scenes, the research collects various amenity data for all of the 424 ``Dongs`` of Seoul, mainly from the Electronic Yellow Pages and the Bizzip data of the Statistics Bureau. Using ARCGIS program, the research draws five detailed scene maps of the Seoul metropolitan area. The results show that the part north of the Han River (so-called ``Kangbuk`` in Korean) is more traditional and the part south of the Han River (``Kangnam``) is more glamorous and global. The district of Yongsan-Gu shows the highest ethnic culture. With the scene map and Seoul Survey data, the research reviews how scenes can have influence on the values and identities of the residents. The research finds that those who live in the highest scenes, especially glamour, bohemian, and global scenes, tend to be more sensitive to cultural consumption. Finally, the research compares Seoul with three US metropolises, LA, Chicago, and New York in terms of 15 sub-dimensions of urban scenes. The 15 sub-dimensions include traditional, charismatic, utilitarian, egalitarian, individual self-expressive, exhibitionist, transgressive, formal, glamourous, neighborliness, local, ethnic, corporate, state, and rational, The results are that, first, Seoul is more traditional and less formal and charismatic than all the three US metropolises. Secondly, Seoul is less glamorous and exhibitionistic than LA and New York.