국내 공공채널 현황 및 발전방안에 관한 연구 = Public Channels in Korea

다국어 초록 (Multilingual Abstract)

This study focused on describing the present position and solving the problems of the public channels in Korea. There are 3 or 4 public channels in Korea. But, most public channels have had difficuties in independent financial resources, so relied on the public broadcasting subsidies for a long time. The most important problems of the public channels is that many viewers don't know the exitence of the public channels. and there were not any peculiar thing in programming what the public channel would have offered. So although any viewers acknowledge the name of channel and have experiences to watch that channel, they scarcely turn on the channel with repeat. This paper analyzed the programming and managements of the major public channels, KTV and NATV, suggested the better operating strategies of the NATV and KTV in the future.