국제운송주선인의 관계몰입 결정요인과 운송서비스성과에 관한 연구 = A Study on Determinant Factors on Commitment of Relationship and Transport Service Performance of International Freight Forwarders

국문 초록 (Abstract)

본 연구는 국제운송주선인의 혁신성향과 시장지향성이 관계몰입과 성과에 미치는 영향을 확인하는 것을 목적으로 한다. 연구목적을 달성하기 위해 변수들 간의 관계는 선행연구를 통해 확인하였고, 이에 따른 연구모형 및 연구가설을 제시하였다. 분석방법으로 신뢰성분석과 타당성분석은 크론바흐 알파 계수와 탐색적 요인분석 및 확인적 요인분석을 통해 확인하였으며, 변수들 간의 관계는 구조방정식 모형분석을 통해 확인하였다. 분석은 SPSS 12.0과 AMOS 6.0을 사용하였다. 분석결과는 다음과 같다. 첫째, 시장지향성은 관계몰입에 긍정적인 영향을 미치는 것을 확인하였다. 둘째, 관계몰입은 운송서비스성과에 긍정적인 영향을 미치는 것을 확인하였다.

다국어 초록 (Multilingual Abstract)

The aims of this research are to get the determinant factors of commitment of relationship, analyse causal link between the factors such as innovative disposition and market orientation and the commitment, and confirm an influence both the commitment and transport service performance.
The methodologies of this research used three kinds that one verified a validity through an exploratory and a confirmatory factor analysis, another analysed a reliability through cronbach alpha coefficient, and the third confirmed a causal link between independent variables, parameter and dependent variables through structural equation modeling analysis. The results of this research are as follows.
First, market orientation has a positive influence on commitment of relationship in international freight forwarders. It means that the more improving market orientation, the better making commitment between service providers and customers.
Second, commitment of relationship has a positive influence on transport service performance in the forwarders. It can explain that the better making commitment, the more superior performance.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 선행연구
• Ⅲ. 연구모형 및 연구방법
• Ⅳ. 실증분석 결과
• Ⅴ. 결론
• 참고문헌
• Abstract

참고문헌 (Reference)

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